In the words of the United Nations Environment Programme, the organisation who has been the driving force behind the initiative to bringing the environment to the fore-front of our news, World Environment Day has ‘grown to be a broad, global platform for public outreach that is widely celebrated by stakeholders in over 100 countries. It also serves as the ‘people’s day’ for doing something positive for the environment, galvanizing individual actions into a collective power that generates an exponential positive impact on the planet.’
This year’s theme is ‘Seven Billion Dreams. One Planet. Consume with Care.’ It aims to encompass ‘the well-being of humanity, the environment, and the functioning of the economy, ultimately depend upon the responsible management of the planet’s natural resources.’
Looking after the world can happen in more than just one way – reduce, recycle, reuse, respect is a great mantra to live by and one that Shamba Shape Up aims to promote via the medium of TV, radio, leaflets and our mobile information service iShamba to our audience of over 10 million people across East Africa.
During Series 5, which is currently on TV, we have focused on the importance of having healthy soil by using compost to enrich the soil for better growth, as well as ways to stop the negative effects of soil erosion and land degradation.
In the next series, we hope to discuss many issues surrounding environmental degradation such as the global loss of the honey bee and human-wildlife conflict.
Learn more about World Environment Day here and how to get involved with making your day one about the environment!
And why not add your Tweet about what your dream is for a better world – don’t forget to use the hashtag #7Billion dreams! Shamba Shape Up has already done theirs!
Or get involved with Shamba Shape Up and #WorldEnvironmentDay on Facebook by seeing what the staff from the office dreamed for the future.