The report, which was commissioned by Reading University in the UK, and was carried out by Africa Enterprise Challenge Fund (AECF), focuses on the changes brought about on the farms of viewers of Shamba Shape Up’s last 4 series.
AECF commissioned a study to investigate the impact of the Shamba Shape Up TV edu-tainment programme on small-scale agriculture in Kenya and to research the processes by which the programme influences farmers’ activities. The assessment is based on a theory of change that draws on three bodies of theory and research which have informed the design of the Shamba Shape Up initiative: mass media and society; agricultural and rural extension; and innovation systems.
The report was made up from the answers given by the 14,000 interviewees, and goes into details about the specifics of where change has been made in relation to the information gained from watching the show. The area of study most focused on was the south-west of Kenya, known to be the most fruitful area for agriculture.
Shamba Shape Up covers a range of enterprises. This assessment focussed mainly on maize and dairy as they were the most focused on. In both enterprises, viewers of the programme were significantly more likely to have made changes in practice featured in broadcasts, and to have made more changes, than non-viewers, even when other socio-economic variables are taken into account.
The overall number of households specifically reporting that they had made changes to their maize or dairy practices as a result of the programme, or who reported that they had benefited from SSU through increased profit or improved household food situation, is statistically estimated to be 428,566.
Households who reported making specific changes in their farming practices as a result of Shamba Shape Up are statistically estimated to be 218,562 households for maize and 65,063 for dairy. From these two enterprises, the statistically estimated net economic impact in the 25 counties was US$24,718,648; this comes mostly from dairy enterprises.
To read the full report, or a condensed version, please visit the ‘Research’ section of our website: